Tuesday, 5 March 2013

Vending 3.0- Would you dance for a Coke?

Trends in Business- Vending 3.0
According to Trend Hunters- Top 20 Business trends for 2013, New and creative ways of using Vending machines comes in as trend #20. They are calling this Vending 3.0.   Meaning the latest era of interactive computer technology is now integrated with vending machines. Vending machines that use computer technology  can now interact with customers. Think of it as a wii game combined with a dispenser.

Example: Coca_ Cola Dance Vending Machine
Here is one amazing example by Coka Cola. They have a vending machine that reward people who dance with a coke. Watch this fun video.
"As part of a playful experiment conducted in South Korea, a Coca-Cola vending machine coaxed people to copy the dance moves of the country’s popular boy band 2 PM, in order to score free soft drinks." Go to Coca-Cola to find out More


In my opinion Coca Cola is a long time favorite as a innovative business model for marketing, and I'm not surprised that they are part of the top tends for 2013. I think that creative use of vending machines will continue. However, the high research and development cost and with the short attention span of customers always looking for the latest and greatest, this amazing opportunity will only be available for the big name Marketing companies and in highly dense population areas. Interactive vending machines might be something you see in large urban centers but not likely to be in smaller communities.

Share your thoughts and comment below:
Would you dance for a coke?
Have you ever seen an interactive vending machine?